Episode 16

Orphan vs King Mindset: Why You Keep Getting Stuck

Published on: 7th January, 2026

Episode Summary

In this episode of The Money Lever Podcast, Josh Latimer takes a contrarian approach to “mindset” and explains why most business owners stay stuck even when they’re making money. He breaks down three mindset identities he sees repeatedly—orphan, son/daughter, and king/queen—and why these aren’t tied to revenue level but to internal programming, fear, and identity.

Josh explains how an orphan mindset is driven by survival, scarcity, and the feeling that disaster is always around the corner—even when life is objectively stable. A son/daughter mindset represents comfort and safety, often avoiding risk and growth to prevent failure. The king/queen mindset is the shift into ownership, purpose, leadership, and responsibility—where growth becomes normal instead of scary.

He shares powerful examples to show how your beliefs shape your reality, including a research story where people believed they were being judged for a “scar” that wasn’t even there—proving how perception drives experience. He also revisits the concept of identity range: the financial zone your nervous system feels “safe” in. When people fall below their low number, they hustle to get back into range. But when they rise above their high number, they often self-sabotage—spending impulsively or making chaotic decisions—just to return to what feels familiar.

This episode is a wake-up call: business growth isn’t just tactics. It’s who you believe you are, what you believe you deserve, and whether you’re willing to stop playing small.

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About the Podcast

The Money Lever Podcast
The Money Lever Podcast is for business owners who are done working harder for the same results and are ready to keep more of what they earn.

Hosted by Josh Latimer, this podcast breaks down the real levers that drive profit in small and service-based businesses. Not theory. Not fluff. Just practical, proven strategies that put money in your profit pocket, not just your revenue line.

Each episode focuses on how to think differently about marketing, pricing, systems, and leverage so your business becomes more predictable, more profitable, and less dependent on your time.

You’ll learn how to identify and pull the right money levers so one dollar in produces more dollars out, consistently and sustainably.

If you sell a service, run a local business, or lead a growing company and want clarity instead of chaos, this podcast is for you.

About your host

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Joshua Latimer

Josh has lived in 2 different countries, speaks broken Spanish and is currently raising 5 children.

His #1 passion is helping your entrepreneurial Family build wealth, become radically generous and engineer a Family culture that changes the world.

Some of his business accolades during his 24 years of marriage include building and exiting 4 companies and launching a podcast with over a million downloads.

Joshua has spoke on over 100 stages as well as helped over 100 other people hit 7-Figures or more.

Josh has sold over $45mm worth of his "stuff" on the internet. He is an expert at selling information, software and winning with sales funnels.

Also, Josh is an absentee owners of a multi-million dollar SaaS software company known as SendJim plus owns equity or sits on the board of several other successful ventures.

Josh spends 2/3 his time building real businesses, and the other 1/3 showing his clients how to find hidden profit using asymmetrical marketing concepts that often go unnoticed to the naked eye.